As Amazon readies for what will likely be two of its busiest days of the year, the pilots who transport its cargo are releasing a digital ad campaign on Facebook to highlight “concerns about how they are being overworked, underpaid and disrespected by their carriers.”
It’s the latest move in an increasingly bitter logistics saga as Amazon appeals to customers with faster and faster delivery options. The tactics have left pilots complaining about challenging schedules and low pay, and the airlines involved are accusing the pilots’ labor union of spreading lies—and delaying negotiations.
The new ads will direct viewers to the pilots’ website, PilotsDeserveBetter.org,which a union spokesman said “provides background from the pilots’ perspective about serious issues at their carriers.”
Here are examples of the ad creative the union will be running online during Prime Day:
In addition, he said the pilots are standing in solidarity with the Amazon warehouse workers in Minnesota who are planning a Prime Day strike. A representative from the pilots’ union will be on the ground to show striking workers they have the support of Teamsters Local 1224.
“As we know firsthand, Amazon’s business model too often neglects the wellbeing of the workers who make the ecommerce giant so incredibly successful,” said Daniel Wells, an Atlas Air pilot and president of APA Teamsters Local 1224, in a statement. “We’re proud to be the airline professionals who fly the planes that deliver Amazon’s packages to millions of Americans, but we want to make sure we’re engaged in a sustainable, long-term operation.”
A union spokesman, however, said the pilots themselves are not striking during Prime Day—despite an incredibly, increasingly complicated relationship.